newnavy


Staying organized with sponsorships

Tuesday, December 6, 2011


Since starting sponsorships back up after a 5 month break I have come to realize what works for me when it comes to keeping sponsorships running as smoothly and easily as possible. Part of the reason why I stopped accepting sponsorships was because it got to be overwhelming to keep track of information, who sent what, who needed to send what, who paid and didn't. And it started to feel like a chore.

So with that, I feel this time around, I have a clear head on my shoulders and I wanted to share some tips that worked for me with organizing sponsorship information.

1. Keep all sponsorship information, rates, packages, features, and blog stats fresh and up to date. 
I like to share this information on a separate sponsorship page. Some other people like to send a private email with rates and packages after you inquire. It's totally up to you. But sending another email, that's just another step that I don't really have the time for so I lay it all out there for all to see.

1a. If you are going to send an email with sponsorship information, save it as a draft in your email (I know hotmail has this as a folder, I'm not sure about other email services) and when someone contacts you about your rates and information, all you have to do is copy and paste and send! Quick and easy.

 2. Keep notes! 
When numerous sponsors apply it seems to happen all at once or in big chunks. For me, this is when it starts to feel overwhelming, but if you keep clear notes you will make it so much easier on yourself. So to be sure I keep all the information straight I keep track of the following in Window's note pad:
-Name
-Contact email
-PayPal email (in the event you need to send an invoice and it's a different address than the contact email)
-URL to have button linked to
-Networking links
-If I have their button, write ups, features, etc.
-If they paid or if it's a swap
-If I'm doing a swap, I mark if I sent my stuff to them 

Then this gets saved in my "December sponsors" folder on my desktop so everything is together.

3. Make a special folder in your inbox specifically for that month's sponsors and put all emails in that folder to keep your inbox neat. 
A messy inbox freaks me out. Having a separate folder is good because if I realize I don't have something from someone, I can double check if they indeed did send it and I overlooked it or if they really didn't send it yet. Then I can decide to remind them.

4. Use a PayPal Pay Now form.
This time around, I am asking for sponsors to pay first with an easy PayPal Pay Now form right on the sponsor page. This saves me the step of having to ask what their PayPal email address is, wait to hear back, and send an invoice. Having this form, their payment goes right into my account and I get an email notifying me. Since I customized the form to include their contact email and URL to have the button linked to, I have that information right away too! Then I can send them a message thanking them and asking them for the remaining information (write up, networking links, photo, ad button, etc)

To learn how to set up an easy PayPal Pay Now form on your own sponsor page, click here for a tutorial!
 
I hope you found this helpful! And if you have any of your own suggestions, I'd love to hear them in the comments below.

8 hellos:

  1. 100% agree with all of these tips! The PP pay now button, email sponsorship folder, and spreadsheet with sponsor info all save me a ton of stress each month! Great post :)

    ReplyDelete
  2. Great tips! I gave up sponsorship after two months for the same reasons...my full-time job was busy enough without worrying about all the sponsorship stuff.

    ReplyDelete
  3. Can I ask your inpu ton something? At what point did you say to yourself, "I am big enough to accept sponsors?" I'm just wondering because I'm not sure if I am.

    ReplyDelete
  4. Thanks guys!
    Courtney, I personally didn't start accepting sponsorships till I had 900 GFC readers. But it's a personal thing. I would sponsor a blog regardless of its numbers as long as they had readers commenting and interacting and I felt like my button would get some clicks. It's totally up to you and taking your blog in the direction you want it to go :)

    ReplyDelete
  5. These are awesome tips! I have to keep it all organized or I will lose my mind!

    An aside to Courtney - You can accept sponsorship at any size - I really think it just depends on how much/whether or not you charge for them. All of the sponsor spots on my page are free and some come under the condition of an ad swap. It works well for some and not so well for others. It never hurts to ask though!

    ReplyDelete
  6. Thanks for the advice Alycia & Skye :)

    ReplyDelete
  7. Um, yup, this is very helpful. Thanks for posting this right now! This first month of accepting sponsor trades has been WAY more confusing than I had anticipated. :) I'm totally going to dedicate a notebook to the whos and the whats of my 2012 sponsors. The email folder idea is brilliant. I'm totally stealing that.

    ReplyDelete
  8. Thank you so much for these tips! Goodness, I just love your blog D: this is quite useful, seeing as I'm starting sponsorship opportunities in January.

    ReplyDelete

I can reply to your comments right here now! I may not be able to respond to each one but I read them all and appreciate your taking the time to do so :)